Impact Origins is a creator-led UGC ad agency in Los Angeles. We cast the creators, write the angles, produce and edit the videos, and run Meta and TikTok in-house — so the creative and the media buying answer to the same number.
Every route to UGC gets you videos. What they don't get you is someone accountable for whether the videos sell anything.
You get footage. Nobody decides what to say, nothing is tested against your account, and a bad video and a good one arrive looking identical.
Fine once you know your angle. Before that you are casting, briefing, chasing revisions and editing yourself, and every creator starts from zero.
Strategy decks and a production calendar, priced for brands with a media budget to match, and the creative is usually made by the same pipeline everyone else uses.
A video is not good or bad in a review — it is good or bad in your ad account, against your audience, at your cost per acquisition. Split creative and media across two vendors and that verdict never reaches the person who could act on it.
Assets shipped on time, to brief. Whether the account did anything with them is somebody else's report.
They can change budgets, audiences and placements. They cannot change the first three seconds, which is where most of the result lives.
What wins in the account becomes next week's brief, and what a creator finds becomes the next test. One team, one number to answer for.
The three tiers differ in volume and creator count. The work below is in all of them.
Creators matched to the product and the audience from a network built over eight years, briefed and managed end to end. You approve, you do not coordinate.
Hooks and angles written as testable variants rather than one polished idea, so a month of content tells you something instead of just filling a calendar.
Shot, edited and delivered in the formats Meta and TikTok actually reward, including the cutdowns and hook swaps that make one shoot into several tests.
Variants run against each other with kill and scale criteria agreed in advance, so the winner is decided by the account and not by taste.
Meta and TikTok campaigns run by the same team that made the creative, which is what lets a losing hook be replaced in days rather than next month.
You keep the raw footage and unlimited usage rights on everything produced. Your ad accounts and pixels stay yours; we are added as admins.
The creative engine built for Anker, eufy, Soundcore, Dreame, SHEGLAM and Genshin Impact, run for brands and apps growing in the US.
In your own Slack or Teams, next to whoever owns growth. No monthly deck to wait for.
Ad accounts and analytics, so what we recommend comes from your numbers rather than category averages.
Raw files, unlimited usage rights, and your company holding every account and pixel.
A short initial term, then month to month. We stay because it is working.
Impact Origins has run creator marketing since 2020, for Anker, eufy, Soundcore, Dreame, SHEGLAM, Genshin Impact and dozens more. You work with me directly, not an account manager relaying questions to a team you never meet. LinkedIn
| If this is you | The answer |
|---|---|
| Consumer brand already spending on Meta or TikTok, short on creative that works | Yes. This is the core engagement. |
| Running ads on the same three videos for months | Yes, and volume is the first thing that changes. |
| Consumer app, pre-launch or just launched | Yes, but start at app launches — the work runs past the install. |
| You want footage only, no testing and no media | A marketplace will be cheaper and faster. That is a fair use of one. |
| B2B software sold through sales calls | No. We work where creators and paid social decide the result. |
A UGC ad agency casts the creators, writes the angles, produces and edits the videos, and tests them as paid ads until something wins. The footage is the visible part; the work that decides the result is the testing structure around it — what gets tried, what gets cut, and what gets more budget. Impact Origins runs both halves, so the creative and the media buying answer to the same number.
Direct hiring works well once you already know the angle that converts. Before that, you are casting, briefing, chasing revisions and editing yourself, and each creator starts from nothing. A marketplace sells you footage with no opinion attached. The expensive part of UGC is not the filming, it is deciding what to say and proving which version works.
Both, and that is deliberate. Meta and TikTok are managed in-house alongside the creative. When an agency hands videos to a separate media buyer, nobody owns the gap between what the hook promised and what the account did with it.
You do. Every engagement includes raw files and unlimited usage rights on what is produced, and your company holds the ad accounts, pixels and datasets. We work as admins on your assets, never the other way round.
More than most brands plan for, which is the real argument for volume. A handful of polished videos is a guess; a batch of deliberate variants is a test. We plan the month as variants of a few angles rather than a list of unrelated ideas — see how many ad creatives to test.
Yes, and app launches have their own page, because the work continues past the install into onboarding, paywall and pricing. See app launches.
30 minutes on what your account is telling you and what to test next. No pitch deck.