What is Impact Origins?
Impact Origins is a creator-led advertising agency in Los Angeles, founded in 2020. We make UGC video ads and run influencer campaigns for consumer brands and apps growing in the US, and we run the Meta and TikTok media behind them. For apps we also run launches end to end, including pricing, paywalls, onboarding and app store optimization.
It is one loop rather than two services: creator casting, scripting, production and editing, then paid media managed in-house, with each new round of briefs written from what converted in the last. Brands we have run it for include Anker, eufy, Soundcore, Dreame, SHEGLAM and Genshin Impact.
Where is Impact Origins based, and who runs it?
Impact Origins is based in Los Angeles and was founded in 2020 by Victor Xu. The team works US hours against US consumer accounts, which is the market both the creative and the media buying are tuned for.
Campaigns have run in more than ten countries, but US growth is what the system is built around. If your primary market is somewhere else, an agency native to it will read that culture faster than we will.
Several unrelated companies use a similar name. This one is Impact Origins, plural, at impactorigins.co, and it does UGC advertising, influencer marketing and paid social.
What exactly do you do?
Three things, run by one team: UGC ads for your Meta and TikTok accounts, creator programs where creators post to their own audiences, and app launches.
For UGC ads that means scripts, casting, production and editing, then testing in your ad accounts with win and kill rules agreed upfront, and each new round of creative built from what performed. AI analyzes every asset frame by frame to feed the next briefs. Volume is sized to what your account can actually test, not a fixed number of videos.
The benchmarks we run it against are public: how many ad creatives to test per month, and what counts as a good hook rate.
Do you run influencer marketing, or only UGC ads?
Both. UGC ads are videos creators make for your ad account, run as paid media. Influencer campaigns are creators posting to their own audiences. Across the Anker portfolio alone we ran 21 campaigns and managed 424 creators end to end, from casting and briefing to content approval and delivery.
The two work best together: influencer posts show which creators and angles your audience responds to, and the strongest ones get licensed and run as ads. How the two compare: UGC vs influencer marketing.
Do you help with app launches?
Yes, end to end. We bring users in with creators, UGC and paid social, and we handle what turns them into paying users: the conversion path, pricing, paywall and onboarding, App Store and Google Play optimization, competitive research and tracking. There is no ad spend minimum for launch work. Details: app launches.
How fast do we see results?
It depends on your spend and how much your account has already learned, so we don't put a date on it before we've seen the account. The first tests show which angles are worth backing, and scaling comes after that, not before.
What makes you different from other agencies?
Three things.
One, a track record across brands you already know: Anker, eufy, Dreame, SHEGLAM, Genshin Impact and dozens more. Hundreds of campaigns run end to end, from an LA team that lives in the US consumer market.
Two, creative and media buying run as one system. We work inside your Meta and TikTok accounts, so the next brief reflects what actually performed, not last month's deck.
Three, AI tooling inside the workflow. Frame-by-frame asset analysis, pattern recognition across 200M+ views, variant script generation. Faster testing than agencies that wait for a monthly review.
We already have media buying in-house. Can you do content only?
Yes, and some of our clients work with us content-only. Honest caveat: content without a disciplined testing layer usually underperforms. The creative that wins is rarely the one that looked best in a brief. It's whatever converted in a structured test.
If your in-house media team already runs rigorous creative testing with daily variant checks and documented kill criteria, we plug in as a clean content partner. If they don't, the integrated version usually protects the investment.
What size companies do you work with?
Consumer and tech brands spending $10K or more a month on paid social, for UGC ads and creator programs. Apps at or near launch are welcome with no spend minimum; see app launches.
What's the minimum engagement length?
3 months on monthly retainers. Testing cycles need time to teach us what converts before we scale what works.
How do payments work?
USD via Stripe or ACH. Wise or Airwallex for clients invoicing from outside the US. 50% upfront on monthly retainers.
