21 Campaigns Across the Anker Portfolio

Anker Innovations runs four brands: Anker for charging and power, eufy for the home, Soundcore for audio and Nebula for projectors. Each launch needed creators matched to its category and its market, and the bigger launches came with a view target. The PowerHouse II launch alone set 1.6 million views across US YouTube.

21 campaigns, one per launch

From the Anker Nano and Soundcore in May 2021 to the eufy X10 Pro Omni in November 2024: chargers (Nano, Nano Pro, 313, 555, GaNPrime and the hubs), power stations (521, 535, 757, 767, PowerHouse, SOLIX and the EverFrost cooler), Nebula projectors and eufy vacuums.

Cast by category

Power stations went to outdoor, survival, fishing and tiny-house YouTubers, with 90-second integrations and tracked links. Chargers went to TikTok at scale: 100 creators for the Nano Pro alone. GaNPrime and the hubs went to tech reviewers. Every shortlist went to Anker for sign-off before a creator was booked.

Germany and the UK

When the Anker 521 and 535 went into more than 400 MediaMarkt and Saturn stores, we ran outreach, contracts and briefs in German. The 757 launch followed with 13 German channels and UK creators including The Trudgians and Nigel Danson, and Anker licensed a year of usage rights on some of those videos. SOLIX and the 767 ran the same way.

Rights and boosting

Anker licensed usage rights on videos that performed and asked creators for Spark Ads codes, so the best posts could run as ads from the creators’ own accounts.

The Anker, eufy and Nebula posts still up have more than 13 million views between them: 8.4 million from the Nano Pro wave, 3.0 million from the Nebula and eufy UK push and 1.3 million from the GaNPrime reviews. That leaves out most of the YouTube work, so the full number is higher.

The result that matters most is that Anker kept coming back: 21 campaigns across three and a half years and three markets.

Each launch taught us something the next one used. By the time a power station launched in Germany, we already knew which kinds of creator delivered for Anker and what views to expect from them.