- Platform
- YouTube
- Market
- United States
- Posted
- Sep – Nov 2022
- Channels
- 15
For the launch of Anker's six-charger GaNPrime line in autumn 2022, Impact Origins cast 15 YouTube tech reviewers; the reviews still up have 1.3 million views, with six past 100,000.
The videos, still live
The original posts, still up. Tap any video to watch it where it was posted.
The brief
In autumn 2022 Anker launched GaNPrime, a line of six chargers and power banks including the 733, 735, 737 and 747. People research chargers on YouTube before they buy, so the brief was reviews and integrations from tech channels that audience already trusts, live around the launch.
What we ran
Chosen on views per video
We shortlisted channels on the views they actually get per video. A channel with 12,000 subscribers made the roster next to one with 547,000 because its views held up.
Six products, one checklist
Every creator got the product brief, Anker’s required description copy and the talking points, and every draft was checked against them before Anker saw it. Videos went live from late September to mid-November 2022.
The hub campaign
The same year we ran Anker’s hub and docking station launch through the same kind of channels, including pal2tech, Mark Bone and Christopher Lawley.
What came out
The GaNPrime reviews still up have 1.3 million views, and six passed 100,000. TechHut (249,000), iDB (216,000) and TerryWarfield (171,000) lead. The hub videos add another 551,000, led by pal2tech at 264,000.
Why it worked
Someone watching a charger review is already shopping for a charger. Picking channels on the views they really get put Anker in front of those buyers.
