- Platform
- TikTok
- Posted
- May – Jun 2021
- Creators
- 21
For the Zhiyun Smooth Q3 smartphone gimbal, Impact Origins cast 21 TikTok photographers and filmmakers in three batches; the top video reached 2.7 million views and Zhiyun reposted seven of the creator videos on its own official account.
The videos, still live
The original posts, still up. Tap any video to watch it where it was posted.
The brief
The Smooth Q3 is a small gimbal for phones, and it sells on how the footage looks. Zhiyun wanted it in the hands of creators whose followers watch for camera work, in time for its spring 2021 launch.
What we ran
Photographers and filmmakers
We cast photographers, cinematographers and b-roll creators, the accounts people follow to learn how to get a shot.
Three batches
Three batches of creators signed through May 2021. Staggering them meant each new batch was briefed on what the first videos showed, and anyone who dropped out was replaced rather than leaving a gap.
Content the brand wanted to own
Zhiyun liked the results enough to repost seven of the creators’ videos on its official TikTok account.
What came out
@karaxlewis’s video has 2.7 million views and more than 570,000 likes. Across the videos still up, engagement is 21%.
Why it worked
Filmmakers already use gimbals, so their videos showed the product doing its job. That’s also why Zhiyun wanted them on its own account.
