- Platform
- TikTok
- Market
- United Kingdom
- Posted
- 16 – 22 Dec 2021
- Creators
- 27
For Nebula and eufy's UK Christmas push, Impact Origins cast 27 UK TikTok creators and had every video posted in the same week; the videos still up have 3 million views, and 14 of them passed 100,000.
The videos, still live
The original posts, still up. Tap any video to watch it where it was posted.
The brief
Late November 2021, with a hard deadline: UK TikTok creators for three products, the Nebula Capsule Max pocket projector, the eufy handheld vacuum and the eufy RoboVac, all live before Christmas. That left about three weeks from brief to last post.
What we ran
Cast per product
The projector and the vacuums were cast separately. Some creators, @yorkshirepeach among them, made a video for each vacuum, so one booking produced two videos.
Booked on views
Every creator was booked on the views they usually get. That’s how @ateacupgamer, with 61,000 followers, earned a spot alongside @jamie.nyland with 4.3 million. We expected 20,000 to 40,000 views from @ateacupgamer. The video is at 153,000.
Posted in one week
Contracts, shipping and brand approvals were all done in time for every video to post between 16 and 22 December.
What came out
The 21 videos still up have 3.0 million views and 95,000 likes. Fourteen passed 100,000, and @jamie.nyland, @louiemills and @_brogz each passed 220,000.
Why it worked
Booking on views let us fill most of the roster with mid-size creators, and 14 of them cleared six figures.
